Introducing RentPress 7.14.7: Empowering Apartment Marketers with New Features
We’re excited to announce the release of RentPress for Websites plugin version 7.14.7, packed with features designed to enhance your marketing efforts, streamline navigation, and boost website performance. From improved floor plan cards to expanded property metadata, this update equips apartment marketers with tools to create an exceptional user experience and drive conversions.
Let’s dive into what’s new, how it works, and why it matters.
1. Improved Floor Plan Cards and CTA Buttons as Link Elements
What’s New:
Floor plan cards and CTA buttons are now fully clickable link elements, enabling effortless navigation for prospective renters.
Marketing Benefits:
- Smoother navigation reduces friction in the user journey.
- Encourages engagement with property details, leading to more inquiries or scheduled tours.
- Drives higher lead generation by making CTAs more intuitive and effective.
2. URL Parameter Compatibility for CTA Buttons
What’s New:
CTA buttons now support URLs with query parameters, ensuring that dynamic links, tracking codes, and referral data are preserved across the site.
Marketing Benefits:
- Enables precise tracking of user interactions and campaign performance.
- Helps marketers understand traffic sources, improving campaign optimization and ROI tracking.
How to Use It:
- Add your dynamic tracking URLs to CTA buttons.
- Monitor performance via your analytics platform for actionable insights.
3. Enhanced Template Styling and Class Addition
What’s New:
Additional CSS classes are now available for elements such as unit names, pricing, and search results.
Marketing Benefits:
- Greater flexibility for developers to customize the site to align with your branding.
- Polished, professional designs enhance user trust and brand consistency.
4. Clearer Property Contact Settings
What’s New:
Updated contact settings simplify how prospective renters reach out to properties via email, phone, or chat.
Marketing Benefits:
- Reduces friction in communication, helping leads move smoothly through the leasing funnel.
- Faster response times to inquiries improve renter satisfaction and conversion rates.
5. Additional Property Metafields for Key Information
What’s New:
New meta fields—covering property staff, time zones, fees, and more—enable comprehensive data presentation on your website.
Marketing Benefits:
- Improves transparency, helping renters make informed decisions quickly.
- Reduces repetitive inquiries to leasing teams, allowing staff to focus on high-value tasks.
Why This Matters for Apartment Marketers
RentPress 7.14.7 empowers marketers to:
- Boost User Experience: Enhanced navigation and clearer communication improve site usability and satisfaction.
- Increase Conversion Rates: Better CTAs and tracking tools lead to more qualified leads and higher ROI.
- Customize with Precision: Flexible design options ensure your site aligns perfectly with your branding.
What’s Next?
Your feedback is invaluable! Let us know what features you’d like to see in future updates—we’re always listening.
Ready to elevate your marketing game?
Update your RentPress plugin to the latest version today!
By upgrading to RentPress 7.14.7, you’re not just adopting new features—you’re investing in a smarter, more powerful way to connect with your audience and fill vacancies faster.
Have questions? Contact our team for personalized guidance on leveraging these features to their full potential.